{"title":"Pillow Talk","description":"\u003cp\u003e\u003cspan\u003eA mindful collection celebrating comfort, closeness, and conscious craft. Explore limited-edition blankets and cushions designed to create warm spaces, calm moods, and meaningful moments. Consciously crafted from rescued premium yarns.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"carousel-stripes-throw","title":"Carousel stripes Knitted Throw-Chiffon","description":"\u003cp\u003eCrafted for comfort and designed with simplicity in mind, this textured knit blanket features a subtle geometric pattern that adds depth and a soft, tactile handfeel. Whether used as a nursery throw, a sofa companion, or an extra layer on cooler nights, it brings gentle warmth without the weight.\u003c\/p\u003e\n\u003cp\u003eKnitted with a rhythmic textured structure using leftover cotton yarns\u003cbr\u003eAvailable in two calming shades: Violet Blue with a Green border, or Chiffon with Biscuit trim.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLightweight and breathable — Perfect for all-season use.\u003cbr\u003eCompact size ideal for babies, travel, or as a lap blanket.\u003cbr\u003eMachine washable and easy to care for.\u003cbr\u003eSimple, sustainable, and full of charm — An everyday essential that feels good in every way.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Chiffon","offer_id":57251917627769,"sku":"1002501005","price":1300.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/EchoByJMG-51_Large_89469974-c984-4a73-bd8e-45740c8111a0.jpg?v=1779023939"},{"product_id":"cotton-candy-cloud-throw-cloud","title":"Cotton Candy Cloud Knitted Throw","description":"\u003cp\u003eLight as air and naturally warming, the Cotton Candy Cloud Throw brings a sense of softness and serenity to any space. Featuring a subtle mini-waffle knit texture framed by a tonal border, it’s the perfect piece for quiet evenings, thoughtful interiors, or gentle layering.\u003c\/p\u003e\n\u003cp\u003eKnitted in surplus wool for natural warmth and breathability\u003cbr\u003eAllover textured surface adds visual and tactile interest.\u003cbr\u003eSoft grey mélange tones blend easily into any setting.\u003cbr\u003eBest used as a lap blanket, nursery layer, or decorative throw.  A cosy woollen layer with lightness and lift — just like a cloud, only warmer.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Cloud","offer_id":57254222954873,"sku":"1002502008","price":1450.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/EchoByJMG-44_Large_7ae5463b-fe51-4c1b-a3c8-20620b9ce2e1.jpg?v=1778597721"},{"product_id":"ticket-booth-throw-dk-royal","title":"Ticket Booth Knitted Throw","description":"\u003cp\u003eSophisticated, soft, and practical — the midnight stylish throw is knitted in 100% merino wool with a structured jacquard panel that adds both texture and depth. 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Knitted in 100% organic wool, it delivers both eye-catching design and natural warmth — ideal for interiors with personality.\u003c\/p\u003e\n\u003cp\u003eStriking jacquard-knit pattern in deep plum and black.  Framed in a vivid green border for a surprising, confident finish.\u003cbr\u003eKnitted in organic wool — warm, breathable, and naturally insulating.\u003cbr\u003eSuitable as a design accent, chair throw, or wrapped around shoulders as a dramatic oversized scarf.\u003cbr\u003eA true conversation piece made entirely from preimum leftover yarn.\u003cbr\u003eWhere bold design meets sustainable craft — a throw that dresses your home like fashion.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Pumpkin","offer_id":57254805209465,"sku":"1002505053","price":1650.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/JMG_NOV_mood_shot46708.jpg?v=1778580094"},{"product_id":"bubble-pop-blanket","title":"Bubble Pop Knitted Blanket","description":"\u003cp\u003eUndeniably soft and deeply comforting, this super soft chunky blanket is the kind of knit you’ll reach for every single day. Its gently heathered blue base and creamy border give it a calm, cocooning look; while the plush, weighty texture adds warmth without heaviness. Whether draped over your sofa, laid across a bed, or wrapped tightly around your shoulders — this is a blanket made to be felt.\u003c\/p\u003e\n\u003cp\u003eIdeal for lounging, reading, or gifting to someone you really like.  Wool blend provides natural warmth with a gentle, modern handfeel.\u003cbr\u003eCrafted using surplus yarns to reduce waste and maximise beauty.\u003cbr\u003eYour new favourite comfort piece — soft, soulful, and made to last.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Pale Blue","offer_id":57254828048761,"sku":"1002506018","price":1750.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/EchoByJMG-74_Large_4cc9590c-9329-49e8-93b3-2e90cc117137.jpg?v=1778597722"},{"product_id":"twister-rope-blanket","title":"Twister Rope Knitted Blanket-Creamy","description":"\u003cp\u003eTimeless, tactile, and endlessly versatile.  The all time favourite blanket brings the comforting charm of heritage knitting into the modern home.\u003c\/p\u003e\n\u003cp\u003eFeaturing rows of beautifully raised cables with ribbed edges, it’s a piece that feels both nostalgic and fresh. Soft in the hand and easy to layer, it’s an all-season essential for any room.\u003c\/p\u003e\n\u003cp\u003eIntricately cable-knitted in a soft and cosy wool blend.  Clean cream or Melange grey tone works with any interior, from rustic to minimalist.\u003cbr\u003eRibbed trims give structure and finish to the design.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMedium-weight knit ideal for sofa lounging, bedtime layering, or nursery use.\u003cbr\u003eMade from premium leftover yarns in small batches — no two runs exactly alike.\u003cbr\u003eAn all-time classic — crafted to bring warmth, texture, and lasting style to your home.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Creamy","offer_id":57254886605177,"sku":"1002507002","price":1900.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/JMG_NOV_mood_shot46723.jpg?v=1778580094"},{"product_id":"checkerboard-chase-blanket","title":"Checkerboard Chase Knitted Blanket","description":"\u003cp\u003eStrong stripes, bold contrast, and a modern take on traditional knit structure.  The Graphic check blanket is a fashion piece designed to stand out.  With its deep forest green base punctuated by royal blue and white lines, this piece adds graphic edge and textural richness to any room.\u003c\/p\u003e\n\u003cp\u003eKnitted in a check-inspired layout with raised rib texture.  Soft wool blend delivers warmth without bulk.\u003cbr\u003eIdeal for statement styling on sofas, beds, or oversized as a wearable throw\u003cbr\u003eMade with premium leftover yarns — designed for less waste, more impact.\u003cbr\u003eA confident, directional throw that merges knitwear heritage with bold design sensibility.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Olive","offer_id":57254904267129,"sku":"1002508057","price":1750.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/EchoByJMG-78_Large_8b4ffb33-8ef8-4159-8403-ea04af6faf1f.jpg?v=1778597722"},{"product_id":"hills-valleys-throw","title":"Hills \u0026 Valleys Knitted Throw-Vertiver Green","description":"\u003cp\u003eThis is the one that stole everyone’s heart. The Hills \u0026amp; Valleys Blanket is a team favourite for a reason.  With its calm, grounded palette and rhythmic raised-stripe structure, it brings an understated beauty and soothing texture to any space.  Designed to pair with the matching cushion covers, it offers warmth, harmony, and quiet design confidence.\u003c\/p\u003e\n\u003cp\u003eTextured knitted stripe pattern with alternating ridges for tactile interest.\u003cbr\u003eMade in a soft, durable Lambswool\/Nylon blend; warm yet breathable.\u003cbr\u003eComes in two nature-inspired shades that fit effortlessly into modern interiors.\u003cbr\u003eDesigned for easy layering across the bed, sofa, or lounge chair.  Created entirely from surplus yarns — sustainable, stylish, and smart.\u003cbr\u003eChosen by our team as the all-round winner — timeless, textural, and effortlessly elegant.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Vertiver Green","offer_id":57254933135737,"sku":"1002509043","price":2150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/EchoByJMG-66_Large_508e6e12-c249-4814-a5a6-e839862addc6.jpg?v=1778597722"},{"product_id":"hills-valleys-cushion-cover","title":"Hills \u0026 Valleys Knitted Cushion Cover-Oat","description":"\u003cp\u003eDesigned to complement the Hills \u0026amp; Valleys blanket, this knitted cushion cover features a calming rhythm of raised and recessed stripes. The tactile pattern brings a soft architectural feel to your space — subtle, timeless, and grounding.\u003c\/p\u003e\n\u003cp\u003eTextured rib and stripe knit for a sculptural look; soft, warm lambswool blended with nylon for durability.\u003cbr\u003eAvailable in two earth-toned colourways to match the throws.\u003cbr\u003e\u003cbr\u003eMade from premium leftover yarns ~ part of our zero-waste mission.\u003cbr\u003ePair it with the matching blanket or mix and match — Hills \u0026amp; Valleys brings calm to any corner.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Oat","offer_id":57263376925049,"sku":"5512507006","price":690.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512507006-02.jpg?v=1778580016"},{"product_id":"carousel-stripes-knitted-cushion-cover","title":"Carousel Stripes Knitted Cushion Cover-Chiffon","description":"\u003cp\u003eComplete the look with our Carousel Stripes Cushion Cover, designed to pair perfectly with the matching Carousel Stripes Throw.  Featuring a refined textured stripe pattern and contrasting edge detail, this cover adds a touch of modern comfort to any sofa or bed.\u003c\/p\u003e\n\u003cp\u003eKnitted from organic and recycled yarns, using carefully selected leftover materials from our factory, it’s a soft, sustainable choice for a calm and stylish home.  Available in two colourways.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Chiffon","offer_id":57263772926329,"sku":"5512512005","price":620.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512512005-02.jpg?v=1778580044"},{"product_id":"cotton-candy-cloud-knitted-cushion-cover","title":"Cotton-candy Cloud Knitted Cushion Cover-Cloud","description":"\u003cp\u003eSink into softness with our Cotton Candy Cloud Cover. 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Made using carefully selected leftover yarns from our factory, it’s a sustainable choice that pairs perfectly with the matching Cotton Candy Cloud Blanket.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Cloud","offer_id":57263794028921,"sku":"5512513008","price":690.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512513008-02.jpg?v=1778580044"},{"product_id":"ticket-booth-knitted-cushion-cover","title":"Ticket Booth Knitted Cushion Cover-Dk Royal","description":"\u003cp\u003eAdd understated elegance to your home with our Ticket Booth Cushion Cover.\u003c\/p\u003e\n\u003cp\u003eCrafted in 100% Merino wool, this cushion cover features a refined woven texture inspired by vintage ticket booth patterns — simple, graphic, and timeless.\u003c\/p\u003e\n\u003cp\u003eNaturally soft, breathable, and insulating, Merino wool brings gentle warmth and comfort to your space.  Made using surplus leftover yarns, it’s a sustainable touch of luxury that pairs perfectly with the matching Ticket Booth Knitted Blanket.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Dk Royal","offer_id":57263839281529,"sku":"5512514113","price":735.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512514113-02.jpg?v=1778580045"},{"product_id":"rollercoaster-tracks-knitted-cushion-cover","title":"Rollercoaster Tracks Knitted Cushion Cover-Linen","description":"\u003cp\u003eTextured simplicity with a twist — our Rollercoaster Tracks Cover features a clean, rhythmic knit pattern inspired by the curves and lines of a classic wooden rollercoaster.\u003c\/p\u003e\n\u003cp\u003eCrafted in a blend of 80% lambswool and 20% hemp, it combines the soft warmth of wool with the natural strength and breathability of hemp.  Made using carefully selected leftover yarns from our factory, this design is beautifully understated, sustainable, and effortlessly timeless.\u003c\/p\u003e\n\u003cp\u003ePairs perfectly with the matching Rollercoaster Tracks Blanket.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Linen","offer_id":57263847211385,"sku":"5512515034","price":835.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512515034-02.jpg?v=1778580045"},{"product_id":"lucky-arrow-knitted-cushion-cover","title":"Lucky Arrow Knitted Cushion Cover-Pumpkin","description":"\u003cp\u003eOur Lucky Arrow Cover blends warmth, texture, and timeless design.\u003c\/p\u003e\n\u003cp\u003eKnitted in 100% wool, the intricate arrow-like pattern in deep copper and navy brings a sense of movement and quiet sophistication, while the sage green border adds a gentle pop of contrast. Crafted from carefully selected premium leftover yarns, it’s a sustainable expression of refined comfort — perfect with the matching Lucky Arrow Knitted Blanket.\u003c\/p\u003e\n\u003cp\u003e** Cushion pad not included.\u003c\/p\u003e","brand":"EchoByJMG","offers":[{"title":"Pumpkin","offer_id":57263932375417,"sku":"5512516053","price":800.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8948\/0057\/files\/5512516053-02.jpg?v=1778580045"},{"product_id":"bubble-pop-knitted-cushion-cover","title":"Bubble Pop Knitted Cushion Cover-Creamy","description":"\u003cp\u003eSoft, textured, and full of charm — our Bubble Pop Cover adds gentle warmth and modern texture to your home. Knitted in a luxurious wool-mix yarn, its subtle raised pattern creates a light, bubble-like surface that’s irresistibly soft to the touch.\u003c\/p\u003e\n\u003cp\u003eThe creamy tone paired with a cool dusty blue border brings a sense of calm sophistication. 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